During the summer, We had two major campaigns for the mall. One was "Dragons at Phoenix Marketcity" & " Supertoons". For " Dragons at Phoenix Marketcity", We have bifurcated campaign into 4 sub-ideas for the communication: Dragons coming towards the mall, dragons In the mall, Instagram favourites' feature option (as the favourite feature was just released) and a generic idea to promote dragon campaign & dragon décor for Phoenix Marketcity mall.